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Focus & Scope
Focus
MARKFIN Journal aims to provide a high-impact platform for disseminating innovative research and advancing knowledge in marketing, accounting, and finance, particularly in emerging and global contexts.
Scope
The journal adopts an interdisciplinary approach and welcomes contributions from scholars, researchers, and practitioners. The scope of MARKFIN Journal includes, but is not limited to, the following areas:
1. Entrepreneurship and Innovation
2. Marketing Strategy, Consumer Behavior, and Branding
3. Banking and Financial Institutions
4. Insurance and Risk Management
5. Financial Technology (FinTech) and Digital Transformation
6. Corporate Governance and Ethics
7. Personal Finance and Investment Behavior
8. Financial Management and Firm Performance
9. Capital and Financial Markets
